Paul Wesslund2024-03-29T13:28:11+00:00
Paul’s stories of success through kindness

SMALL BUSINESS, BIG HEART

We’re told that to succeed you have to be tough. But there’s a better way. Compassion, community, giving second chances, and listening to others actually works in life and in business. Small Business, Big Heart tells the inspirational story of Sal and Cindy Rubino, restaurant owners whose marriage was nearly destroyed by that brutal business. They reinvented themselves, putting decency and family first, and profits followed. Desperate for workers, they started intentionally hiring refugees and people in addiction recovery, and discovered a workforce that was dedicated, creative, resilient, and quick to buy into Sal and Cindy’s vision for excellence. It wasn’t easy—there are language barriers, and addiction relapses. Sal and Cindy responded by developing management techniques that not only redefined their business’s bottom line, but changed their lives for the better.

About Paul Wesslund

When Paul Wesslund retired after a career writing about energy for electric cooperatives, he authored two books, wrote a monthly column on energy trends, got involved in the leadership of his church, and became an environmental organizer.

Paul’s life experience and the stories he writes show there is magic in being open to other people’s life experience, acting with integrity, and treating others the way you would want to be treated. As a writer, public speaker, communications trainer, and magazine editor Paul has worked to bring attention to his belief that success comes through civility, kindness, and decency.

A writer and communications strategist with more than four decades experience.

Read a short example from his first book here, Small Business, Big Heart: How One Family Redefined the Bottom Line.

PAUL WESSLUND – AUTHOR AND SPEAKER

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