Small Business, Big Heart
How One Family Redefined The Bottom Line
So often business books tell us about how to earn more, how to make our businesses more profitable, how to become more influential. Seldom do they address the small business and its impact on the life of its owners and those they employ.
There are almost 30 million small businesses in the United States, employing over 56 million people, or 57 percent of people who work in the private sector. For the small business owner – for any business owner – life balance can be elusive. Too often family and relationships suffer as we pursue a career, letting workplace demands take precedence over all else.
Small Business, Big Heart is about a couple who, like many of us, lost their balance. But it is what they did next that makes their story inspiring. Read More
About Paul Wesslund
Paul Wesslund has led a full life. A writer and communications strategist with more than four decades in daily newspapers and electric co-op communications, he is also a husband and father. And like many of his generation, he is a retiree who never quite retired.
After retiring in 2015 as the vice president for communications and editor of Kentucky Living – a position he had held since September 1995 – in 2016 Wesslund created Highway 61 Communications, LLC through which he writes about energy and other subjects, consults on communications strategy, and advocates for the profession of co-op communications.
A Heartwarming and Inspirational Story of the Human Potential in Business “Small Business Big Heart” tells the true story of a restaurant-owning couple, Sal and Cindy Rubino. Their Louisville, Kentucky... read more
- Nancy S. Grant7/19/2020
A compelling read, with extraordinary insights Successful business owners don't achieve their dreams by magic. Hard work, difficult decisions, chance encounters, and deeply held beliefs each... read more
- W L7/20/2020
_Good reading that uplifts the heart and changes the way I see my neighbor or coworker from a different culture It makes us question our sense of superiority. It also makes us realize that going thru the zig -zags... read more
- Amazon Customer7/24/2020
Lovely book about trials and triumphs of real life and hard work Paul Wesslund tells the story of Cindy and Sal Rubino through stories, examples and snippets of their lives as owners... read more
- Angelica San Diego7/18/2020
A switch on hospitality standards and the community it brings together The Cafe. A business plan .A small business and a twist on the traditional business plan. A beautiful message of... read more
- Michael V.8/22/2020
Great Book balancing life's challenges and expectations on a business and personal level! This book was an incredible page turner! Business Owners Sal and Cindy Rubino's restaurant business and Sal's Real Estate business... read more
Small Business Big Heart: How One Family Redefined the Bottom Line Small business big hearts by Paul Wesslund is a very creative and inspirational book. The author brings out all... read more
- Larissa G.7/16/2020
A positive book that shows that caring for others is good for business A positive message of hope and perseverance. This is the true story of Sal and Cindy, a married couple who... read more
- Nikki Warren9/27/2020
Amazing read! Highly recommend for all restaurant owners! "Small Business Big Heart: How One Family Redefined the Bottom Line" by Paul Wesslund is a must-read for any small... read more
- Karissa Heard7/30/2020
NICE RECIPES IN MAJORITY OF CHAPTERS FOR EASY COOKING Small Business Big Heart: How One Family Redefined the Bottom Line, recounts the story of the wholesome humanitarian-like couple of... read more
Heartwarming and perspective read for entrepenuers and small business owners This little book is something special, a quick read that takes you on a journey of what principle, and standard... read more
Reading Time: 8 minutes A couple vacationing in China during the outbreak of COVID-19 lives through different responses by two countries, and two cultures.